Case Study

Staying Ahead of the Game: Jcap Lending's Clean and Creative Branding Strategy Keeps them Visible in the Lending Industry

About the company

Jcap Private Lending is a direct lender who closes and services investor funded short-term real estate loans.  Our experienced team has been providing quality mortgage services for over 30 years.
Jcap Private Lending is an asset based lender who steps in to quickly solve a short-term financial need secured by Real Estate. Jcap has an innovative approach to lending: focusing on speed, simplicity, and safety for borrowers and investors.
Jcap’s operating philosophy is simple –  “We Care & We Serve”

The Challenge

Jcap Lending faced a challenge on their social media sites as they didn't have a clear branding vision. Without a consistent aesthetic and message across their social media channels, it can be hard to build trust and credibility with their audience. Also, it makes it difficult to differentiate themselves from competitors and effectively communicate the unique value they offer to customers.

The Solution

OnyxMedia developed a comprehensive branding strategy for Jcap Lending. We helped them by creating a strong and consistent visual identity, such as a specific color palette and logo, and developed messaging that clearly communicates the unique value that Jcap Lending offers to customers. We created a brand guide that outlines the key elements of their brand and ensure that all of their marketing materials and social media posts align with it. Our team conducted a market research to better understand their target audience and tailor their branding efforts to specifically appeal to their audience.

Examples of Jcap Lending's
social media posts

I've been using the service for social media over at OnyxMedia and it's been going great for us. We're using someone else that was doing a similar job and these guys were way less, which is helpful. And then also they have been very responsive every month or every time.

When it's time to, doing more posts, they set it up so that I can review them and it's easy through google doc to make the adjustments. And it's easy to email my rep, which is Anne and get everything out in the post line so that social media is always live and doing good.

So thanks guys, It's been working great.

Want to know more?

Schedule a 20-minute meeting to see how we
can help your company stay top of mind
through social media posts!